virtual gravity – the physical weight of data
virtual gravity – the physical weight of data from Sillenet on Vimeo.
Virtual gravity is an interface between digital and analog world. With the aid of analog carriers, virtual terms can be taken up and transported from a loading screen to an analog scale. The importance and popularity of these terms (data base: Google Insights for Search), outputted as a virtual weight, can be weighed physically and compared. Therefore impalpable, digital data get an actual physical existence and become a sensually tangible experience.

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