Ruder Finn Intent Index – Intent-Driven Social Media

Three out of five Americans go online to influence the opinion of other people, and twice as many to socialize than to shop. I suppose that speaks a lot about the intent of folks participating online whether it’s Twitter, blog commenting, sharing with Digg or shopping on Amazon. So with that, the folks at Public Relations firm Ruder Finn bring us the Intent Index. Now we know why we do what we do and it’s all presented to us in a pretty Flash interface.

Link: Intent Index

Link: Ruder Finn

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