Whenever I’m asked about QR Codes I usually end my response with “in Japan”. Try it yourself to discover the truth about QR Codes. Just add “in Japan” to any of these statements.

I’ve seen some great QR Code advertising ________.

Consumers will respond to a QR Code ad________.

Mobile phones already have the software needed to read QR Codes________.

Everyone knows what a QR Codes is________.

Now that I’ve established that QR Codes are a really cool thing… in Japan. Here’s a cool implementation from, you guessed it, Japan.

Teradadesign Architects are responsible for an innovative commercial building in the city of Tachikawa, Tokyo, Japan, constructed with a QR Code facade. The QR Code resolves to a site which includes up to date shop information. Interestingly an unofficial iPhone application is available which allows the building to be viewed in real-time with an overlay of Twitter feed comments located via GPS tagging from inside the building. The video below shows what this looks like.