Feature: Copland 2010 revisited: Apple’s language and API future




Predicting the future of technology is a tricky business—just ask Bill Gates—but the allure of prognostication is strong. I’ve been known to try my hand at it. Sometimes I get a good read on things, like in 2008 when I wrote, “in the grim future of Apple/Adobe, there is only war.” Vague, humorously hyperbolic, and with no explicit timescale: all the essential ingredients of a successful prediction.

Other times, I’m not so lucky. Five years ago, I wrote a three-part series of articles entitled Avoiding Copland 2010. This time, the message was earnest, specific, and had a year right in the title. In other words, a perfect setup for failure. Well, here we are in the year 2010—the future!—so it’s time for me to take my lumps…or perhaps crow triumphantly? But first things first. What was this “Copland 2010″ thing about, anyway?

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