Feature: Successful science communication: A case study

It is no secret that, in general, i.e. outside of dedicated science reporting venues and the occasional medical report on the evening news, the scientific community does a craptastic job of communicating with the general public. While I think we at Nobel Intent do it admirably, we are but an infinitesimal sliver in the pie of science. A report that appeared in a recent edition of the Proceedings of the National Academy of Sciences highlights a case study of effective science communication and deconstructs it to show what parts may be generally applicable to other areas of science.

“More effective communication is badly needed at almost every level of science,” said Kirsten Grorud-Colvert, a research associate in the Department of Zoology at Oregon State University. “It doesn’t have to be expensive, but we have to get out of the ivory tower, away from our scientific jargon and work more closely with our various audiences.”

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