“Genius is 1% inspiration, and 99% perspiration” – Thomas Edison Don’t let that quote, the inspiration of the conference 99%, lead you to believe that this is anything less than creative. Just take a look at the list of speakers, past and present. Twitter co-founder Jack Dorsey, the President of RISD John Maeda , Scott Thomas who was design director for Obama for America. It’s one thing to be a creative thinker. It’s another thing to be creative AND productive. Kudos to our art department for always impressing me there. But I see a lot of creative energy elsewhere frittered away and it makes me sad. Yes, I will acknowledge there are a lot of bad ideas flying around, but the good ones… the good ones shouldn’t die because we don’t know what to do with them. So check out the site for the 99% conference, and if you go, would you… um… let me know how it was? 99% April 15-16 The Times Center New York City [link]

Three out of five Americans go online to influence the opinion of other people, and twice as many to socialize than to shop. I suppose that speaks a lot about the intent of folks participating online whether it’s Twitter, blog commenting, sharing with Digg or shopping on Amazon. So with that, the folks at Public Relations firm Ruder Finn bring us the Intent Index. Now we know why we do what we do and it’s all presented to us in a pretty Flash interface.

Link: Intent Index

Link: Ruder Finn

The Anti-Advertising Agency blog is fun in a smarter-than-you kinda way. But it is smart and informative, and makes you think.  Jennifer Jacobs sums it up by explaining her work; “My art is an effort to take responsibility for the effects of my exposure to popular media and provide an insightful and personal response.”

This could fast become one of my favorite sites to visit.

The Anti-Advertising Agency » The Anti-Advertising Agency.