and sub rosa reblog
Posts Tagged ‘Apple’
Why the video pros are moving away from Apple
Posted on January 15th, 2012 • Filed under Learn • No Comments
Six months after the launch of Final Cut Pro X (FCPX), Apple’s major overhaul to its professional video editing software Final Cut Pro, video pros find themselves increasingly looking at other software options. The new version of Final Cut Pro was controversial—there were significant changes to the Final Cut interface, a plethora of editing features were taken away, and worst of all, Final Cut Pro X was rendered unable to import projects from previous versions of the software. For video editors and producers with years of work using Final Cut Pro, the launch of Final Cut Pro X made it seem like Apple no longer cared for its market of creative professionals.
Is that still the case now, half a year later? TV production company Bunim/Murray recently brought the issue back into the public consciousness by announcing that it was switching from Final Cut Pro to Avid, noting that the company needed “a partner who would understand our long-term needs.”
As it turns out, the reaction to Bunim/Murray’s announcement from creative pros was, “took them long enough.” We spoke to a handful of professionals who work in the video production industry to see how they’re feeling now that the dust has settled, and the general consensus appears to be “not good.”
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10 Awesome Accessories Featuring the Vintage Apple Logo [RAINBOWS]
Posted on January 11th, 2012 • Filed under Learn • No Comments
1. Apple Logo iPhone Sticker
This desirable decal also features the similarly classic “Think Different” slogan.
Cost: $9.99
Click here to view this gallery.
From 1976 to 1998 Apple‘s logo was a technicolor, rainbow-hued apple with a bite out of it. Although Apple toned things down a bit in the late ’90s, many have a fondness for the classic version of the company emblem.
The iconic design, created by Ron Janoff, can still be seen today — 36 years after the original design’s debut — on fan-made items and carefully preserved vintage accessories.
Here we bring you 10 fun accessories featuring, or inspired by, the rainbow logo. Let us know in the comments if you’re a fan of the classic version of Apple’s logo, or if you prefer the more modern monotone version.
Image courtesy of Jonas Strandell
More About: accessories, apple, design, fashion, features, gallery, logos, steve jobs
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Week in Apple: developer wishes, iBooks changes, and more
Posted on January 7th, 2012 • Filed under Learn • No Comments
As we get settled into the new year, Apple news is beginning to ramp up again. In the past week, our top Apple news included interviews with developers about what they want to see out of Apple in the coming year, rumors about an upcoming iBooks-related Apple event, Stanford’s Apple history archives, and more. Join us for the weekly roundup:
What Mac, iOS developers want from Apple in 2012: The iOS and Mac App Stores may have offered developers new opportunities to expand their market and skill sets, but there’s plenty of room for improvement. Leading devs tell us what they’d like to see from Apple.
More Final Cut Pro X fallout: top reality producer ditches Apple for Avid: Top reality TV producer Bunim/Murray won’t be upgrading to Final Cut Pro X. Instead, the company is migrating to an Avid system because unlike Apple, Avid appears to understand the studio’s “long-term needs.”
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Read the original post on Ars Technica
Thai flooding finally hits Apple with 2TB drive shortage
Posted on December 2nd, 2011 • Filed under Learn • No Comments
The massive flooding in Thailand, which put a worldwide squeeze on hard drive supplies, is now affecting shipment of certain build-to-order iMac models. While most Mac models are shipping without a hitch, adding a 2TB drive to your iMac can add five to seven weeks to the expected ship date.
Apple hasn’t commented specifically on its vulnerability to the global hard drive shortage caused by the floods. At its most recent earnings call on October 18, just days after the flooding occurred, CEO Tim Cook told analysts that the extent of the damage was still unknown. “We source many components from Thailand,” Cook said. “There are several factories that are currently not operable and the recovery timeline is not known at this point.”
While Apple has begun transitioning its notebooks to use fast and compact solid state drives, it is still heavily reliant on hard drives. However, only BTO iMacs with 2TB drives are currently affected by the shortage: iMacs ordered with 1TB or smaller drives still ship within a few days, as do MacBook Pros, Mac minis, and Mac Pros.
AppleInsider noted that Mac Pros can still be outfitted with as many as four 2TB drives without adding and shipping delay, suggesting that what stock of 2TB drives Apple has on hand is being allocated to the Mac Pro for now.
The effects of October’s flooding are expected to carry over until at least the end of the first quarter of 2012. Over half of the hard drives made in the world are manufactured in Thailand, and the flooding there has knocked many HDD factories offline for several weeks now. Western Digital announced on Friday that production had finally resumed at one of its factories, but warned that it own production output will be short for the next quarter or so. Analysts predict that hard drive shortages could pull PC production down as much as 10 percent through the first quarter of 2012.
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Read the original post on Ars Technica