Posts Tagged ‘iPad’

New iPad: Worth the Wait? [VIDEO]

Posted on March 16th, 2012 • Filed under Learn • No Comments

The third generation iPad is officially here, and fans all over the world braved the early morning today to wait in line and get their hands on the new tablet.

Line lengths varies around the world. More than 400 shoppers waited outside an Apple store in China, while more than 200 would-be owners stood in line outside an Apple store in Boston. Still others claimed to only have waited just 10 minutes, or not at all, for the clock to strike 8 am local time and the doors to open.

Even Apple co-founder Steve Wozniak waited in line to grab the new iPad. He didn’t have to, of course — the company habitually offers him any new device he wants. But as he explained to What’s Trending, he’s fond of the “real-world” experience that comes with owning a new device.

“More than anything else, it’s just sort of like it’s become a ritual, almost. Because I’ve done it so many times, I’m doing it again…I’d rather be in there and be genuine like the real people,” he said.

Clearly, both sleep and money were sacrificed in droves. But here’s the question: Is the third-generation iPad really worth the lines and the buzz?

Mashable‘s Christina Warren joined the crowds to survey the HD tablet herself. A “drool-worthy” display and an amazingly fast 4G LTE network are just some of the first impressions she noted for the new device.

The iPad’s sharp camera was another prominent feature. Comparing it side-by-side with the iPad 2, its superiority was undeniable.

So, what do you think of the new iPad? Was it worth the wait and the hype? Let us know in the comments.

BONUS: The View From the iPad Line [PICS]

The View From the iPad Line

Mashable reader Rafael Savino shows off the view from 2nd in line in Houston.

Click here to view this gallery.

More About: apple, galleries, ipad, Video

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Magazine Hosts Sweepstake That Asks Readers To Share Posts From Its iPad App

Posted on December 15th, 2011 • Filed under Look • No Comments

Magazine Hosts Sweepstake That Asks Readers To Share Posts From Its iPad App The Daily W has received 3,500 downloads since the start of the promotion.

Read the original post on PSFK

Yahoo Debuts “Living Ad” Format in iPad App

Posted on November 22nd, 2011 • Filed under Learn • No Comments

Ads for Toyota’s Prius V appeared over the weekend in Livestand, Yahoo’s new digital reading experience for the iPad. As exclusive sponsor of the new app, Prius has 40 percent share of Livestand ad space during the launch period.

Toyota is using Yahoo’s so-called Living Ad format, designed to grab users with high levels of interactivity, including photography and sequenced videos that use the device’s accelerometer and large canvas. The ads are priced in the $200,000 to $500,000 range for packages that run through Q1 2012, according to Alex Linde, Yahoo’s director of mobile and tablet advertising. He said prices vary according to the look and feel of the ad.

Dionne Colvin, national manager of media for Toyota, said in an email, “This ad unit takes advantage of how users interact and explore with the iPad as opposed to other digital and mobile devices.” He said the novelty of Livestand and the Living Ad will help Toyota make a splash with its car launch.

Unveiled earlier this month, Livestand is a key element in Yahoo’s mobile-centric product strategy. Built using HTML5, CSS3, and JavaScript, it kicked off with 100 general and niche-interest publishing titles. Toyota is joined by another launch sponsor, DreamWorks Pictures film “War Horse.”

In an ad effectiveness study conducted by Yahoo and Ipsos prior to the official launch of Living Ads, users were considerably more likely to interact with a Living Ad for jeans brand Denim & Thread versus a static ad. Forty-four percent of those who saw it had a higher opinion of Denim & Thread after seeing it, versus 36 percent for the static ad.

While the numbers do indicate strong engagement with the ads, advertisers hoping for similar results should plan for a significant production investment. The Denim & Thread Living Ad used assets originally shot in 2010 for a plasma screen “motion poster” format.