Posts Tagged ‘iPad’

Magazine Hosts Sweepstake That Asks Readers To Share Posts From Its iPad App

Posted on December 15th, 2011 • Filed under Look • No Comments

Magazine Hosts Sweepstake That Asks Readers To Share Posts From Its iPad AppThe Daily W has received 3,500 downloads since the start of the promotion.

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Yahoo Debuts “Living Ad” Format in iPad App

Posted on November 22nd, 2011 • Filed under Learn • No Comments




Ads for Toyota’s Prius V appeared over the weekend in Livestand, Yahoo’s new digital reading experience for the iPad. As exclusive sponsor of the new app, Prius has 40 percent share of Livestand ad space during the launch period.

Toyota is using Yahoo’s so-called Living Ad format, designed to grab users with high levels of interactivity, including photography and sequenced videos that use the device’s accelerometer and large canvas. The ads are priced in the $200,000 to $500,000 range for packages that run through Q1 2012, according to Alex Linde, Yahoo’s director of mobile and tablet advertising. He said prices vary according to the look and feel of the ad.

Dionne Colvin, national manager of media for Toyota, said in an email, “This ad unit takes advantage of how users interact and explore with the iPad as opposed to other digital and mobile devices.” He said the novelty of Livestand and the Living Ad will help Toyota make a splash with its car launch.

Unveiled earlier this month, Livestand is a key element in Yahoo’s mobile-centric product strategy. Built using HTML5, CSS3, and JavaScript, it kicked off with 100 general and niche-interest publishing titles. Toyota is joined by another launch sponsor, DreamWorks Pictures film “War Horse.”

In an ad effectiveness study conducted by Yahoo and Ipsos prior to the official launch of Living Ads, users were considerably more likely to interact with a Living Ad for jeans brand Denim & Thread versus a static ad. Forty-four percent of those who saw it had a higher opinion of Denim & Thread after seeing it, versus 36 percent for the static ad.

While the numbers do indicate strong engagement with the ads, advertisers hoping for similar results should plan for a significant production investment. The Denim & Thread Living Ad used assets originally shot in 2010 for a plasma screen “motion poster” format.

Yahoo Livestand

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More About: Yahoo, Yahoo Livestand


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Make an iPad Pixelator

Posted on January 9th, 2011 • Filed under Uncategorized • No Comments

ipad_pixelator1.jpg

The iPad Pixelator by Craftster user Allerian is neat. It’s made of glued-together plastic ice cubes from Hasbro’s “Don’t Break The Ice” game.

He writes:

This mesmerizing video shows you how your iPad can easily become a party machine!

I think it would look great mounted on a wall during this hypothetical party, running an app that generates graphics that respond to sound.

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Digg this!

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NYT for iPad Now Offers Full Content, Still Free (For Now)

Posted on October 15th, 2010 • Filed under Uncategorized • No Comments

The full-content version of the New York Times is now available on the iPad, and it’s free.

Previously, get the full Times experience, iPad owners had to go to the website. The Times has an iPhone app which already has the same extended functionality the iPad is getting, but the layout is completely different on the tablet, maxmized for the larger screen. The Times Editor’s Choice iPad app had offered a limited subset of the full day’s news, but did it with a very pretty and intuitive interface. V2.0, renamed NYTimes for iPad, keeps the fancy, newspaper-like layout but lets you read everything. And that’s not all that’s new.

To get the whole shebang, you’ll need to sign up, otherwise you can only browse content from a few sections: Top News, Most E-Mailed, Business Day and Video. If you have ever logged in to New York Times site, you can use your existing ID. If not, you can sign up, for free, from the app itself. Once in, you can browse sections with a popover menu and, once in a section, you just swipe to move between pages and tap on a headline and summary to read the full article. In article view, you can navigate directly to other articles with a scrolling strip across the bottom of the screen.

In addition to the full content of the newspaper, you can also read “a selection of blogs” and view slideshows within the articles themselves. The app can also deliver breaking news alerts via push notification. I have this switched on, but I doubt I’ll see any alerts until New York wakes up in a couple hours.

Finally, the navigation has been improved, with all controls along the bottom of the screen in both horizontal and vertical orientations, making them easy to reach with a thumb. Only the sharing option (Facebook, Twitter, email and copy link) and the text-size adjustment are up top.

Why is it free? Well, free until 2011, at least. Because it’s ad-supported, with occasional full-screen ads that you can watch or dismiss, and other ads inserted into the pages, just like they would be in the print version. They’re pretty unobtrusive.

If you have an iPad, go grab this app now. It shows exactly how a newspaper should be done on a tablet.

NYTimes for iPad [iTunes]

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